About Us: Our Books
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Marketing by the Dashboard Light
Read an excerpt from Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments, Pat LaPointe's new book that gives you insight into planning, design, construction, and implementation of an effective marketing dashboard.
Read an excerpt from Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments, Pat LaPointe's new book that gives you insight into planning, design, construction, and implementation of an effective marketing dashboard.
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Marketing Metrics
Find out how to use a dashboard of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions in Marketing Metrics: 50+ Metrics Every Executive Should Master, a book co-authored by Dave Reibstein.
Find out how to use a dashboard of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions in Marketing Metrics: 50+ Metrics Every Executive Should Master, a book co-authored by Dave Reibstein.
For other books we like, visit our Bookshelf.
