Importance of Marketing Measurement Continues, Illustrated by 10,000th Registrant at www.MarketingNPV.com
August 16, 2006, PRINCETON, NJ -- The importance of marketing effectiveness measurement continues to grow as witnessed evidenced by the 10,000th registration earlier this month at the MarketingNPV web site, the online resource dedicated to knowledge sharing in the arena of comprehensive marketing measurement processes.
“The fact that over 10,000 marketers have registered online to view the free resources and receive updates illustrates the continued importance of marketing measurement and accountability in the marketing community,” says Pat LaPointe, managing partner of MarketingNPV, a highly specialized consulting firm that builds marketing measurement processes, tools, and skills to determine the financial return from marketing investments. “By now, many have taken the first steps toward achieving accountability. But marketing measurement is a continual process – and the quest to improve and predict the results of proposed investments continues to be a priority for any marketer today.”
Although measurement remains one of the most important issues for marketers today, reports continue to show that most struggle with the challenge of defining and implementing effective marketing measurement processes.
“It goes without saying that marketing measurement is the most important issue for marketers today – and the challenge involved in achieving it is complex and ever-changing,” says Bill Koleszar, senior vice president at Citizens Bank. “MarketingNPV provides comprehensive information and solutions to these issues. Their site offers a variety of articles that provide insight into ways you can make your efforts more effective.”
“There are a variety of obstacles to measuring marketing effectiveness and efficiency”, continues LaPointe. “We try to keep our site content focused on practical solutions for overcoming some of the scientific, structural, political, and cultural gaps that impede most measurement efforts, and thereby lead to the development of a comprehensive and credible measurement process.”
The site www.MarketingNPV.com features hundreds of insightful articles that focus on today’s pressing issues for senior marketers. It also summarizes the latest marketing research, and provides some downloadable tools and models. New material is posted regularly keep abreast of advances in marketing measurement best practices. For more information, please visit www.MarketingNPV.com.
About MarketingNPV, LLC
MarketingNPV® is a highly specialized consulting firm that builds marketing dashboards, marketing ROI and analytical frameworks, and brand scorecards to determine the financial return from marketing investments. The company designs and implements the marketing measurement processes, tools, and skills that measure the creation of economic and strategic value for both the short and long term.
