MarketingNPV Unites with CMO Partners and David Reibstein
March 14, 2007 (Princeton, NJ) – MarketingNPV, a leader in the field of marketing dashboards and measurement of marketing effectiveness, announced today that it will merge with CMO Partners, a pre-eminent specialized marketing consulting firm, effective March 15th. The combined company will operate as MarketingNPV, and continue to be based in Princeton, NJ.
The merged company will provide CMOs and CFOs with a complete framework for linking marketing investments to the creation of financial value including not just tactical optimization, but also the tools to measure and compare the financial impact of marketing strategy alternatives.
“Dave Reibstein and his colleague Peter McNally at CMO Partners are world-class marketing strategists with a strong financial orientation and great expertise at selecting the right marketing metrics to diagnose and predict performance. Working together, we will create enormous value for our clients in conquering the challenges of effective and efficient marketing resource allocation,” notes Pat LaPointe, Managing Partner of MarketingNPV. “You can expect us to continue to introduce even more effective solutions to bring marketing measurement to the next level of diligence and discipline.”
“MarketingNPV has a strong brand reputation for its pioneering work in the field of marketing measurement and dashboards”, says David Reibstein who becomes a Managing Partner at MarketingNPV. “Our skills and expertise combine well to create a truly comprehensive solution that includes not just consulting, but a full suite of critical tools and great depth of experience in business process management.” Reibstein, a past-Executive Director of the Marketing Science Institute who has taught graduate- and post-graduate-level marketing at Wharton, Harvard, Stanford, and Insead, is regarded as one of the leading authorities in the marketing discipline. Author of six marketing books and numerous chapters in books, his most recent work is co-author of Marketing Metrics: 50+ Metrics Every Executive Should Master - a leading-seller on the topic of marketing measurement.
Recent clients of the combined organization include BP, Citibank, GE, Kimberly Clark, MasterCard, Met Life, Qwest, Rohm & Haas, Saks, Shell, Symantec, and Vanguard, among others.
About MarketingNPV, LLC
MarketingNPV® is a highly specialized advisory firm that links marketing investments to financial value creation, enabling clients to measure the payback on their marketing efforts and take smarter risks with resource allocation. The firm provides processes and tools to identify and track the right performance metrics, and to anticipate the economic impact of possible changes in strategy or tactics.
MarketingNPV® is a highly specialized advisory firm that links marketing investments to financial value creation, enabling clients to measure the payback on their marketing efforts and take smarter risks with resource allocation. The firm provides processes and tools to identify and track the right performance metrics, and to anticipate the economic impact of possible changes in strategy or tactics.
