Archived News

12/14/07	Leading Authority on Links Between Customer Value/Behavior And Financial Value Creation Kelvin Taylor joins MarketingNPV
8/25/07	MarketingNPV Journal Provides Marketers with Resources for the 2008 Planning Season and Beyond
9/12/07	MarketingNPV Announces Two New Webcast Series Designed to Help Marketers Meet the Challenges of Measurement and Resource Allocation
6/26/07	New Issue of MarketingNPV Journal Finds Marketing Measurement Improving, But Progress Is Slow
6/19/07	New Article Highlights Things Your CFO Should Know About Measuring the Financial Return from Marketing Investments
5/23/07	David Reibstein Elected to the American Marketing Association Board of Directors
3/27/07	MarketingNPV Journal: Bridging Short- and Long-Term Investments in a Financial Context
3/15/07	MarketingNPV Unites with CMO Partners and David Reibstein
12/5/06	MarketingNPV Journal: Is There a Reliable Way to Measure Word-of-Mouth Marketing?
11/28/06	Best of MarketingNPV Volumes 1 & 2 Provides Insight into Marketing Measurement
8/16/06	Importance of Marketing Measurement Continues, Illustrated by 10,000th Registrant at www.MarketingNPV.com
6/27/06	MarketingNPV Journal - Can You Measure "Return on Corporate Reputation"?
5/31/06	Marketing Analytic Thought Leader Joins MarketingNPV
3/31/06	MarketingNPV Journal -- B2B Marketing Measurement: Can It Work?
2/7/06	MarketingNPV Journal: How Can You Measure Customer Loyalty?
11/15/05	Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments Now Available
1/18/05	MarketingNPV Journal: Marketers Must Realign the Marketing Organization to Achieve Accountability and Credibility (Yahoo! Finance)
10/5/04	Marketers Rev Up Performance with Marketing Dashboards (Wall Street City)
7/6/04	Marketers Offer Tools and Techniques to Speed Ideas to Market in Latest Issue of MarketingNPV Journal (Yahoo! Finance)
5/11/04	Six Sigma Not Helping Marketing Says Founder Of MarketingNPV
4/6/04	Marketers Can Improve Accuracy of Forecasts, Says Founder of MarketingNPV
3/4/04	Outlook: Companies Continue Shift Toward Customer Service (DM News)
11/7/03	Marketing Veterans Launch New Media Group to Improve Marketing Decision Making

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