Best of MarketingNPV Volumes 1 & 2 Provides Insight into Marketing Measurement
PRINCETON, N.J., November 28, 2006 – MarketingNPV announces the release of Best of MarketingNPV Journal Volumes 1 & 2. A compilation of three years worth of articles, case studies, and interviews, Best of MarketingNPV Journal Volumes 1 & 2 provides insight, advice, and solutions to a broad spectrum of marketing measurement challenges.
The publication features the most popular articles from MarketingNPV Journal providing information on the design and implementation of effective and efficient marketing measurement systems. Some of the topics include: Developing Marketing Dashboards, Building a Measurement Process, and Linking Brand Investments to Bottom-Line Results. Also featured is insight from some of today’s thought leaders in the area of marketing measurement including: Tim Ambler, London Business School; Beth Comstock, GE; Scott Fuson, Dow Corning; Diane Gulyas, DuPont; Dave Reibstein, Wharton Business School; Fred Reichheld, Bain & Co.; Don Schultz, Northwestern University; Marketing Leadership Council, Marketing Science Institute, and many others.
“Through our work on MarketingNPV Journal, we have tried to distill the truly important considerations when measuring the impact of marketing on a business” says Pat LaPointe, managing editor of the publication. “We summarize our thinking and then regularly test it in the most public forums – in print and on the Internet.”
Continues LaPointe, “Over the past three years, MarketingNPV Journal has provided marketers with the information needed to help conquer even the toughest marketing measurement challenges. The Best of edition compiles this information into a comprehensive resource.”
Best of MarketingNPV Journal Volumes 1 and 2 is available for purchase at Amazon.com.
MarketingNPV® is a highly specialized consulting firm that builds marketing dashboards, marketing ROI and analytical frameworks, and brand scorecards to determine the financial return from marketing investments. The company designs and implements the marketing measurement processes, tools, and skills that measure the creation of economic and strategic value for both the short and long term.
