Marketing by the Dashboard Light — How to Get More Insight, Foresight, and Accountability from Your Marketing Investments Now Available
November 1, 2005 ( Princeton, NJ) – What is a marketing dashboard? How do you build one? What do you include? These questions and more are answered in Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments by Pat LaPointe. Now available, the book provides a comprehensive overview into the planning, design, construction and implementation of an effective marketing dashboard. For those who have already built a marketing dashboard, Marketing by the Dashboard Light provides insight designed to help retool and focus dashboards for maximum effect.
“Addressing the challenges of marketing measurement is a growing priority in this age of accountability” says Pat LaPointe, author of Marketing by the Dashboard Light. LaPointe is managing partner of MarketingNPV, LLC, a Princeton-based firm specializing in the design and implementation of marketing dashboards to measure marketing effectiveness. “A well constructed marketing dashboard will provide a measurement framework designed to illustrate the economic and strategic value of marketing efforts. This allows marketers to make smarter decisions.”
Marketing by the Dashboard Light features insight from interviews conducted with CMO’s from Fortune 100 companies including; Allstate, Charles Schwab, McDonald’s Corporation, Hewlett Packard, Wachovia, Citibank, Home Depot, Pitney Bowes, Dow Corning, General Electric, and many others. Real-world examples, techniques, methods, and advice makes Marketing by the Dashboard Light the comprehensive resource on marketing dashboards.
Marketing by the Dashboard Light can be purchased by visiting Amazon.com today.
About MarketingNPV, LLC
MarketingNPV ® ( www.MarketingNPV.com ) is a highly specialized consulting firm that builds marketing measurement processes, tools, and skills to determine the financial return from marketing investments. The company designs and implements marketing dashboards, marketing ROI and analytical frameworks, and brand scorecards that measure the creation of economic and strategic value for both the short and long term. MarketingNPV maintains an online archive of articles and resources and publishes a quarterly journal, all to help marketers make smarter decisions and stronger cases to secure, allocate, or defend resources.
MarketingNPV ® ( www.MarketingNPV.com ) is a highly specialized consulting firm that builds marketing measurement processes, tools, and skills to determine the financial return from marketing investments. The company designs and implements marketing dashboards, marketing ROI and analytical frameworks, and brand scorecards that measure the creation of economic and strategic value for both the short and long term. MarketingNPV maintains an online archive of articles and resources and publishes a quarterly journal, all to help marketers make smarter decisions and stronger cases to secure, allocate, or defend resources.
