Measured Thoughts
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Our Measured Thoughts webcast series offers unique, executive-level insights into the efforts required to measure the effectiveness of marketing initiatives. Hosted by Dave Reibstein, the William Woodside Professor of Marketing at Wharton School of Business and managing partner at MarketingNPV, Measured Thoughts will offer one-on-one, informal discussions with today’s top CMOs designed to provide a candid look at the state of marketing measurement today.
Ashley McEvoy, President, McNeil Consumer Healthcare
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Ashley A. McEvoy is president of McNeil Consumer Healthcare, a $4 billion Johnson & Johnson affiliate. She has worldwide responsibility for the strategic direction of the company’s upper respiratory, pain, and gastrointestinal franchises, and she heads the over-the-counter (OTC) business in the U.S. Ms. McEvoy joined McNeil in 1996 as an assistant brand manager for Tylenol and Nicotrol. Within two years, she was managing Tylenol’s marketing and public relations, which led to a marketing directorship a year later. By 2003, as vice president of marketing, she drove the OTC business for McNeil Consumer & Specialty Pharmaceuticals. She was appointed general manager of McNeil Consumer Healthcare, a division of McNeil Consumer & Specialty Pharmaceuticals, in 2005. She moved into her current position in late 2006.
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Rob Malcolm, President of Global Marketing, Sales and Innovation, Diageo
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Rob Malcolm joined United Distillers & Vintners (UDV — the wine and spirits arm of Diageo) in 1999 as Global Scotch Category Director. In December 1999, Rob was appointed Global Marketing Director for UDV, responsible for driving the growth of the global priority brands and building a world-class marketing and innovation organization. He was appointed President, Global Marketing, Sales and Innovation Guinness UDV (GUDV — the merged beer, spirits, and wine business of Diageo) in September 2000. GUDV officially became Diageo plc on July 1, 2002. |  |
Sean Hagerty, CMO, Vanguard
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Sean Hagerty is a principal and head of marketing at Vanguard. Prior to his current position, Hagerty served in various capacities in Vanguard’s institutional businesses, including manager of the client services organization and the participant services group. |  |
Dan Henson, President and CEO, GE Capital Solutions
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As former CMO of GE, Dan Henson was responsible for driving sales and marketing excellence, salesforce effectiveness, enterprise accounts, strategic marketing, advertising, branding, and communications. He also lead cross-business marketing and sales initiatives including Imagination Breakthroughs, ecomagination, and GE’s Experienced Commercial Leadership Program. |  |
Coming soon:
- Tony Palmer, CMO, Kimberly-Clark
More information on these events can be found here.
