Measured Thoughts: Dan Henson, President and CEO, GE Capital Solutions

 

MarketingNPV managing partner Dave Reibstein recently sat down with Dan Henson, former chief marketing officer at General Electric (now president and CEO of GE Capital Solutions), for an exclusive one-on-one discussion about the state of marketing measurement.

 To view an archived version of the webcast, click on any of the segment links below.
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